(This post was sent as an newsletter to the Las Catalinas mailing list today.)
Dear Friend of Las Catalinas,
Las Catalinas exists to help create a better way to live. I'd like to talk about what this means and share some new thoughts about the values of our town.
We think the way of living we are creating at Las Catalinas is more fun, more satisfying, healthier, and more sustainable.
Some of the important elements of this better way of living are:
Do we, the people of the Earth, need a better way to live? I think so. The development patterns of the automotive era have led to a way of living that is problematic in many ways. More thoughts on this can be found on a blog post here.
Much of our early Las Catalinas thinking about creating a better way of living had to do with physical design: creating places that facilitate this way of living. This is undeniably extremely important. But lately I have been thinking more about the importance of the values, the character, and the personality of the people who make up our town. When I talk to Las Catalinas owners and visitors about what they like best about our town, comments about the people are most prominent. "I like the kind of people that come to Las Catalinas." "I love the way the staff treats me like a friend." "I feel like I can just invite anyone at Las Catalinas in for a drink or dinner." "I love that people here are so easygoing." Clearly, this is really important to our town. And just thinking about it logically, isn't the single most important thing about nearly any place really the people who are there?
We have thought and written about the topic of values and personality in our town a fair amount up until now, but I think we could emphasize it even more:
I could not be more pleased with the people who have chosen to be part of Las Catalinas thus far. I would describe them as follows, and say that our aspiration is that we continue on this path.
The people of Las Catalinas are:
If this describes you, then get yourself to Las Catalinas right away. You will love it here, and we will love having you.
As for me, I think Las Catalinas is making me a better person. When I am there I am more open. I'm more physically active. I'm more connected to the people around me. I'm more connected to nature. I'm happier. I feel like I belong. There are always people around who I really enjoy spending time with. I hope that you feel the same way when you are there.
I live in Atlanta most of the time. This morning I drove my son to school, and on the way home I had the urge to stop off somewhere just to meet up with some friendly faces and chat a bit before I moved on to my work day. I often have this urge. But guess what? There was nowhere for me to go. How pathetic is that? And it would never, ever happen at Las Catalinas. It is a better way to live.
We are having a great year at Las Catalinas, and hope to see you there soon. As always, thanks for your support. Please tell a friend about Las Catalinas today!
Las Catalinas Managing Partner
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